March 14, 2011 ![]() |
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Broadcast Management Session Spotlight: Back to the Future 2.0 How do the premiere radio programmers of today differ from those of the halcyon eras of the 1970s and 1980s? How are they similar? What programming theories created 40 years ago have stood the test of time? Which have evolved? How are the super stars of the past molding the programmers of the present, and vice versa? "Back to the Future 2.0's" stalwart panel will answer all these questions and more at the NAB Show. Scheduled on Tuesday, April 12 from 10:30-11:45 a.m. in Room N238, "Back to the Future 2.0" will feature three generations of pyrotechnic programmers engaging in a once in a lifetime conversation. Moderated by Audience Development Group's Tim Moore, the panel features industry legends John Gehron and George Johns, current large-market standout Kevin Robinson and next-generation wunderkind Jen O'Brien. Time and macro-economic forces have brought about a misperception; what once worked won't work today. This exciting session brings together a golden time and the programming architects who made it so, with super-stars of today and tomorrow, carrying forward the ethos of years past; proving you can go back to the future! The session underscores the premise most stations tend to sound like their program directors. Attendees therefore are in for a treat. Don't miss out on this and other broadcast management, sales, legal and digital sessions. Register for an NAB Show Conference Flex Pass today! For a full list of Broadcast Management Conference sessions at the NAB Show, or to register, visit www.nabshow.com. |
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The Pulse ©2011. NAB. Editor: Maureen Walker; (202) 429-5308; Fax: (202) 429-5410; email: mwalker@nab.org Official
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