Radio's unique ability to touch the imagination is too often forgotten. Learn to use your senses to create radio commercials that touch listeners' senses, get results for clients and increased revenue for your station(s).

Scheduled on Monday, April 12 from 2:30-3:45 p.m. in Room N239, "Sensual Radio" will teach attendees how to create campaigns using each of the five senses, find unexpected sense connections for any advertiser and use the most powerful technique known to tap the human imagination.

The session will be presented by commercial creator and producer Jeffrey Hedquist. Hedquist has won more than 700 international, national and regional awards getting bottom-line results for clients in 45 states. He's a speaker, writer, consultant and seminar leader who's conducted workshops for broadcast and advertising groups throughout the world. His articles are featured in dozens of publications, newsletters and blogs every month.

Don't miss out on this and other broadcast management, sales, legal and digital sessions. Register for an NAB Show Conference Flex Pass today!

For more information about the NAB Show, visit www.nabshow.com.