The Future of TV Campaign, which launched January 4, has been incredibly successful. Television and radio stations around the country took to the airwaves to educate our audience on the many ways local TV stations are innovating to better serve their viewers. The first spots in the campaign, "The Future of TV," began airing Jan. 4 and expired on January 24. According to tracking data, we know that the spots aired more than 72,000 times on TV and more than 30,000 times on radio – a phenomenal effort by America's broadcasters!

By coming together to air these spots, television and radio stations have delivered a powerful message to policymakers that we have no reservations about using our medium to educate our audience if government regulations threaten our ability to serve our listeners and viewers. Working together, we can ensure that unnecessary government intervention doesn't affect local stations' ability to innovate and serve their communities.

Television broadcasters face a number of game-changing issues this year that could impact the future of free and local TV stations. Pay-TV companies are aggressively working to alter the retransmission consent process to tilt the market in their favor. Meanwhile, the Federal Communications Commission's National Broadband Plan proposes reclaiming spectrum used by television stations to provide valued services. While the first round of spots have run their course, "The Future of TV" campaign is far from over and you'll hear more from us in the coming weeks as NAB advocates for broadcasters in the nation's capital.

Thank you for your participation in this campaign. Your grassroots action is making a difference in Washington, D.C. Visit www.TheFutureofTV.org for more information.