December 6, 2010
NAB Pulse

Crystal Radio AwardsCrystal Spotlight
KCVM-FM Cedar Falls



KCVM-FM

KCVM-FM Cedar Falls, Iowa was one 10 NAB Crystal Radio Award winners for 2010. Here is the summary of their 2009 community service efforts that the station submitted as part of their entry:

The word "service" is significant for locally owned and operated KCVM. In fact, it appears on three occasions in their mission statement. It means more than just serving during a local crisis or time of need. It is 24/7, 365. In 2009, KCVM continued it’s commitment to community service by donating more than 20,820 minutes of air time valued at $728,100 to non-profit groups and organizations. The station’s own 501(c)(3) charity, Magical Mix Kids, took their 10th annual trip with 14 children with chronic and terminal illnesses on an all-expenses-paid trip to Disney World. The organization raised $65,500 to take the 59 family members on the annual dream vacation. Station staff donated more than 725 hours to this effort, and an additional 850 hours to many other worthy causes, for a total of 1,575 hours. The staff provided gifts for 2,400 needy children during the holidays. They opened, decorated and staffed the Holiday of Hope Headquarters in an empty storefront at the mall. The station initiated documentary programs to support education, help during the financial crisis, promote animal welfare and recognize community heroes. Overall, KCVM contributed to campaigns that raised $725,000 for area organizations.

Now is the time to begin collecting materials for your 2011 Crystal Radio Award entry. NAB is accepting entries from all radio stations beginning January 3, 2011. Entry information can be found here.

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