The NAB Small Market Television Exchange, held September 23-25 in Scottsdale, Ariz., featured the Best-of-the-Best Sales Promotion competition.

Throughout the conference, attendees presented their "Topper" sales promotion ideas selected by the Small Market Exchange planning committee during the months leading up to the event. Through four rounds of voting, attendees selected their favorite promotional ideas to move on to the Best-of-the-Best voting round.

Congratulations to René Santana, general sales manager for KVIA El Paso, Texas, a News Press & Gazette station. Santana’s entry, “Manhunt Monday,” took home top Best-of-the-Best honors. Santana won a special trip for two to New Orleans for Halloween weekend including airfare, hotel and tickets to see the Superbowl Champion New Orleans Saints take on the Pittsburgh Steelers and a complimentary registration for the 2011 Small Market Television Exchange. Congratulations René!

Madelyn Bonnot Griffin, vice president of Operations, National Communications, Inc. and co-chair of the Small Market Television Advisory Committee; René Santana, general sales manager, KVIA El Paso, Texas and Marcellus Alexander, executive vice president of Television, National Association of Broadcasters