September 13, 2010
NAB Pulse

Radio Show Session Spotlight - Lose a Legend, Not Your Audience

A great talent retires, changes career tracks, is downsized and moves on; do you have a succession plan in place? Saga Communications’ Steve Goldstein will moderate “Lose a Legend, Not Your Audience,” a discussion at the Radio Show that will cover what you can do to make talent transitions easier on listeners and protect ratings.

What’s the best way to market your station when transitioning from an established talent to a newcomer? What can you do to maintain listenership if an on-air legend is lost overnight? How can social media play a part in your plans? This panel will offer answers to these questions and more on Thursday, September 30 at the Radio Show.

“Lose a Legend, Not Your Audience” is just one of many Radio Show sessions available to help you explore the latest advancements in radio programming, including audience growth and retention strategies, hyper-local trends, creating connections with passion and innovative creative tactics.

Click here to learn more or visit www.RadioShowWeb.com.

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