There are now more mobile devices in the world than there are televisions, radios and computers. Find out what mobile applications are available for radio stations and hear how some station groups are already utilizing the medium during Jacobs Media’s session Mobile – The 7th Medium.

Mobile – The 7th Medium
Tuesday, April 13, 2010
10:30-11:45 a.m.
N235/237

Moderator:
Fred Jacobs, president, Jacobs Media
Panelists:
Kinsey Wilson, senior vice president and general manager, NPR Digital Media
Lance Richard, vice president of Digital Sales, Entercom Communications

Tomi Ahonen posits that mobile is the seventh medium – following print, recordings, cinema, radio, TV and Internet. By the end of 2009, two thirds of the world's population was using mobile phones, according to the European Information Technology Observatory. There are now more mobile devices in the world than there are TVs, radios and computers. This session will outline the mobile opportunity for broadcasters, and provide a playbook for how they can best take advantage of the portability and flexibility offered by mobile applications.

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