The NAB Show in Las Vegas is almost here! Air fares are inexpensive and hotels have been dropping their rates, so you can’t afford to miss this year’s Broadcast Management Conference. This conference has sessions designed for industry professionals who want to learn the ins and outs of every significant development facing radio today.

Sunday, April 11

A Time for Change: Business Model Innovation for the Media Industry
The history of business shows us that tectonic industry shifts – those that radically change the game – lead many companies to fail as some hold tightly to past paradigms and change too slowly, while others fail to recognize the external forces compelling drastic change or don’t draw the correct implications. Such seismic shifts don’t have to sink a business though. Industry discontinuities open up uncharted territory for companies by creating opportunities for, if not outright imperative for, business model innovation. Andrew Waldeck, a partner with Innosight will talk about the opportunity the media industry now has to rethink their business model and how to accomplish that.

Managing for Innovation
Media organizations recognize that innovation is essential for survival in today's fast-paced environment. But what is innovation? How does it differ from creativity? More importantly, how can we get our staff – and ourselves – to generate innovative ideas that help us satisfy, excite and grow audiences? Research shows that innovation doesn't just happen; successful organizations use a disciplined, structured approach. In hands-on exercises, media management expert Larry Olmstead will provide tools you can implement with your staff to generate, assess and implement breakthrough ideas.

Monday April 12

The New Radio Model: Tool Kit and Case Studies
A new radio model that combines a hyper-local focus on community and content with multiplatform delivery and revenue streams will be presented to exhibit the breadth of new opportunities available to broadcasters. Included is a tool kit for the new radio model showcasing a new operating budget template and tips on new roles for station general managers, new business development, creating new customers, local interactive ad dollars, mining local events and multiplatform listener engagement.

Small/Medium Market Idea Swap (Produced by RAB)
In small/medium markets creativity and solution-based ad campaigns reign supreme. Hear money-making principles and promotions that you can put to use immediately to increase revenue, then improve cash flow further by adding cost-saving ideas from this panel of experts.

Recruiting and Retaining Sales and Management Superstars (Produced by RAB)
In this challenging economy, what can you do to recruit and retain sales and management stars who are typically working harder and making less? How do you pay them and keep them motivated?

Effective Communication Is the Foundation of Successful Stations (Produced by RAB)
Communicating with your staff is essential to your station’s success. Communicating with your advertisers and listeners is just as essential. You’ll learn the 10 elements of effective communication, when to communicate and how, using traditional and new methods, including social media, email and mobile. Put the right communication model in place at your station and watch your revenues rise.

How to Use Twitter to Increase Your Station’s Ratings and Revenue
This isn’t yet another of those sessions that tell you why you should use Twitter. Dan O’Day shows you how to begin using his own unique, innovative strategies and tactics as soon as you get home (or as soon as you get back to your hotel room).

How to Thrive…Not Just Survive in Today’s Market (Produced by RAB)
While there is no secret sauce to being a million dollar media rep, there are actionable tools, tips and systems that can immediately transform “positive potential” to into “peak performance.” Regardless of economic conditions you can achieve breakthrough results by following success principles that have helped thousands across the country to grow their business.
Presenter: Michael Guld, The Guld Resource Group

HD Radio Digital Marketing: Cashing In On All Your Content
Join us for a best practices summary of how to do HD radio right and generate increased ROI. You’ll hear from station reps who are integrating their on-air, Web site, streaming presence, HD radio channels and print/billboard campaign into one seamless brand image.

Tuesday April 13

Raising Radio Rates (Produced by RAB)
Radio continues to be a powerful medium for advertisers, yet spot rates have tumbled at most stations during this recession. Who is driving your rates down? Advertisers? Agencies? Your own salespeople? We present a pricing strategy that will help you determine the optimum price for your inventory, and a way to present it to your salespeople that will give them confidence to get the rate.

Mobile – The 7th Medium
Tomi Ahonen posits that mobile is the seventh medium – following print, recordings, cinema, radio, TV and Internet. By the end of 2009, two thirds of the world's population use mobile phones, according to the European Information Technology Observatory. There are now more mobile devices in the world than there are TVs, radios and computers. This session will outline the mobile opportunity for broadcasters, and provide a playbook for how they can best take advantage of the portability and flexibility offered by mobile applications.

Radio Luncheon
Celebrate radio in style as we honor the 2010 NAB Broadcasting Hall of Fame award recipient Ron Chapman. Nationally syndicated radio host and satirist Phil Hendrie will deliver the keynote, and we announce the 2010 Crystal Radio Award Winners. (Ticketed event)

Combating Digital’s Acquisition Pricing Model (Produced by RAB)
The Internet has opened the flood gates for transactional buys. The increased desire to finitely determine ROI on advertising buys has advertisers and agencies using cost-per-acquisition (CPA) for banner ads, social media and search marketing. Learn how to break out of the CPA model by promoting the benefits of your trusted broadcast brand. You’ll hear both marketers and online media experts explain how to position your digital offerings to get maximum revenue.

Don’t miss out! Register for an NAB Show Conference Flex Pass today at www.nabshow.com.