With the economy finally gaining some momentum, now is the time to reevaluate your rate card. Learn how to “right price” your inventory and increase your bottom line during the RAB produced session, Raising Radio Rates.

Raising Radio Rates
Tuesday, April 13, 2010
10:30-11:45 a.m.
N231/233

Presenter:
Mark Levy, vice president, Educational Services, Radio Advertising Bureau

Radio continues to be a powerful medium for advertisers, yet spot rates have tumbled at most stations during this recession. Who is driving your rates down? Advertisers? Agencies? Your own salespeople? We present a pricing strategy that will help you determine the optimum price for your inventory and a way to present it to your salespeople that will give them confidence to get the rate.

Don’t miss out on this and other broadcast management, sales, legal and new media sessions. Register for an NAB Show Conference Flex Pass today!

For a full list of Broadcast Management Conference sessions at the NAB Show, or to register, visit www.nabshow.com.