Getting maximum revenue out of your digital platform is rapidly becoming a top priority in radio stations across America. Learn how to position your brand and increase your bottom line during the RAB-produced session, Combating Digital’s Acquisition Pricing Model.

Combating Digital's Acquisition Pricing Model
Tuesday, April 13, 2010
2:30 – 3:45 p.m.
N235/237

Moderator: John Potter, vice president, training, Radio Advertising Bureau

Panelists:
Vangie Sison, executive director, Interactive, TruStar Solutions
Michael Perheas, assistant vice president, Marketing, MGM Grand
Brian Foster, vice president of Interactive, NextMedia

The Internet has opened the flood gates for transactional buys. The increased desire to finitely determine ROI on advertising buys has advertisers and agencies using cost-per-acquisition (CPA) for banner ads, social media and search marketing. Learn how to break out of the CPA model by promoting the benefits of your trusted broadcast brand. You’ll hear both marketers and online media experts explain how to position your digital offerings to get maximum revenue.

Don’t miss out on this and other broadcast management, sales, legal and new media sessions. Register for an NAB Show Conference Flex Pass today!

For a full list of Broadcast Management Conference sessions at the NAB Show, or to register, visit www.nabshow.com.