The NAB Show in Las Vegas is just two months away. Air fare is inexpensive and hotels are at their lowest rates in years, so you can’t afford to miss this year’s show. The Broadcast Management Conference sessions are designed for radio group owners and managers who want to learn the ins and outs of every significant development facing radio today. Additionally, the Radio Advertising Bureau will be focused on the sales and marketing sessions.

Sunday April 11

Focus on Leadership Seminar
This seminar is an annual leadership forum for executives in the broadcast and digital media industry. The seminar will be held from 1-4 p.m. on Sunday, April 11, at the Las Vegas Convention Center. The session is sponsored by the NABEF Broadcast Leadership Training program and the NAB Executive Development Seminar.

Monday April 12

The New Radio Model: Tool Kit and Case Studies
A new radio model that combines a hyper-local focus on community and content with multiplatform delivery and revenue streams will be presented to exhibit the breadth of new opportunities available to broadcasters. Included is a tool kit for the new radio model showcasing a new operating budget template and tips on new roles for station general managers, new business development, creating new customers, local interactive ad dollars, mining local events and multiplatform listener engagement.

Small/Medium Market Idea Swap
In small and medium markets creativity and solution-based ad campaigns reign supreme. Hear money-making principles and promotions that you can put to use immediately to increase revenue, and then improve cash flow further by adding cost-saving ideas from this panel of experts.

Recruiting and Retaining Sales and Management Superstars
In this challenging economy, what can you do to recruit and retain sales and management stars who are typically working harder and making less? How do you pay them and keep them motivated?

Effective Communication is the Foundation of Successful Stations
Communicating with your staff is essential to your station’s success. Communicating with your advertisers and listeners is just as essential. Learn the 10 elements of effective communication, when to communicate and how, using traditional and new methods, including social media, email and mobile. Put the right communication model in place at your station and watch your revenues rise.

How to Use Twitter to Increase Your Station’s Ratings and Revenue
This isn’t yet another of those sessions that tell you why you should use Twitter. Dan O’Day shows you how to begin using his own unique, innovative strategies and tactics as soon as you get home (or as soon as you get back to your hotel room).

How to Thrive…Not Just Survive in Today’s Market
While there is no secret sauce to being a million dollar media rep, there are actionable tools, tips and systems that can immediately transform "positive potential" into "peak performance." Regardless of economic conditions you can achieve breakthrough results by following success principles that have helped thousands across the country to grow their business.

Tuesday April 13

Raising Radio Rates
Radio continues to be a powerful medium for advertisers, yet spot rates have tumbled at most stations during this recession. Who is driving your rates down? Advertisers? Agencies? Your own salespeople? We present a pricing strategy that will help you determine the optimum price for your inventory and a way to present it to your salespeople that will give them confidence to get the rate.

Mobile – The 7th Medium
Tomi Ahonen posits that mobile is the seventh medium, following print, recordings, cinema, radio, TV and the Internet. But by the end of 2009, two-thirds of the world's population will be using mobile phones, according to the European Information Technology Observatory. There are now more mobile devices in the world than there are TVs, radios and computers. This session will outline the mobile opportunity for broadcasters, and provide a playbook for how they can best take advantage of the portability and flexibility offered by mobile applications.

Combating Digital's Acquisition Pricing Model
The Internet has opened the flood gates for transactional buys. The increased desire to finitely determine ROI on advertising buys has advertisers and agencies using cost-per-acquisition (CPA) for banner ads, social media and search marketing. Learn how to break out of the CPA model by promoting the benefits of your trusted broadcast brand. You’ll hear both marketers and online media experts explain how to position your digital offerings to get maximum revenue.

Radio Luncheon
Join us as we celebrate what's great about radio! We'll highlight radio's long-standing commitment to community service as we honor the 50 finalists and announce the 10 winners of this year's NAB Crystal Radio Awards. We'll also pay tribute to one of radio's legendary broadcasters, Ron Chapman, by inducting him into the NAB Broadcasting Hall of Fame. And nationally syndicated radio host and satirist Phil Hendrie will demonstrate the role of radio as an entertainment platform.

The time is now! Register for the NAB Show and make plans to attend the Broadcast Management Conference today! Visit www.nabshow.com.