The Washington Media Scholars Foundation is proud to announce its first annual Washington Media Plan Case Competition. The competition is designed for students pursuing a degree in mass communications, marketing, journalism or political science, but all enrolled students attending a college or university in the United States are eligible and welcome to participate.

The program gives student teams the opportunity to create a comprehensive strategic media plan framed around a pre-determined, hypothetical public policy issue. Each two-person team will start the competition with the same set of case materials, deliverables and guidelines, and will build an integrated media plan for the public affairs issue.

The Washington Media Plan Case Competition is intended to give students a taste of public policy media strategy, research and management. There can be more than one competing team entered per school, but only one case can be submitted per team. Each case will be judged on the same published rubric. Six teams (12 students total) will be selected as finalists in the competition and named National Excellence in Media Scholars. These six teams will participate in Media Scholars Week in Washington, D.C. All transportation, lodging, and related expenses will be paid for by the program.

NAB encourages broadcasters to share information about the program with their college and university contacts. Click here for more information.