The National Association of Broadcasters recently announced a voluntary nationwide initiative aimed at boosting relief efforts among broadcasters in response to the devastating earthquake in Haiti.

As part of the initiative, NAB is working closely with the American Red Cross and the Ad Council to distribute critical earthquake relief information to radio and television stations nationwide. Public service announcements (PSAs) featuring First Lady Michelle Obama and former presidents Bill Clinton and George W. Bush are available for download on NAB's dedicated public service Web site, NABSpotCenter.org, along with a variety of other resources, including live read scripts in English and Spanish. NAB is asking stations to use on-air talent to produce localized public service announcements (PSAs) boosting Haitian relief efforts.

NAB has declared Monday, February 1, will be designated as "Broadcasters for Haiti Day” and is urging radio and TV stations to 'roadblock' specific times of day, dedicating airtime to fundraising relief efforts, telephone banks, radiothons and telethons.

"The cruel reality of this disaster demonstrates a desperate need for amplified relief efforts, and the outpouring of assistance from America's radio and TV stations is already underway," said NAB President and CEO Gordon Smith. "Broadcasters are uniquely positioned to mobilize the masses, and working with our disaster relief partners, we can help ease the suffering of our Haitian neighbors. We urge all stations to participate in 'Broadcasters for Haiti Day.'"