Budget now for the 2010 NAB Small Market Television Exchange and take away new ideas next fall. Consider trading unused inventory or putting aside a small amount each month that is guaranteed to have big revenue payoffs. For only $167 a month, your investment will cover your registration, air fare, hotel and ground transportation. The ROI from this $2,000 investment is substantial. Attendees report that the average income from two ideas is $84,000. A survey of the 2009 Exchange shows that all respondents ranked this year’s meeting as very good or good (83 percent very valuable and 17 percent valuable).
See what attendees had to say about their experience at the 2009 Small Market Television Exchange in San Antonio, Texas:
“Stimulating! Profitable! Fun!”
Scott Chorski, vice president and general manager, WKBT LaCrosse, Wis.
“I love the 100 percent focus on growing local revenue [at the NAB Small Market Television Exchange]. The experts, the vendors, the panelists, the attendees … everyone is there to come up with solutions.”
Doug Finck, general manager, WPXT Westbrook, Maine
“The NAB Small Market Television Exchange inspires me with new ideas for revenue, allows me to bounce off recruiting and coaching ideas, and build relationships with other sales managers to create a stronger network in the markets across the country.”
Jason Hagiwara, general sales manager, KHNL Honolulu, Hawaii
“This is the best conference I attend. It provides practical and easily adaptable ideas and a great forum to share with broadcast colleagues.”
Leo Henning, regional vice president, Barrington Broadcasting Co.
“The NAB Small Market Television Exchange is the most valuable event. Every station in markets 70+ should attend.”
Steve McEvoy, president and general manager, KERO-TV Bakersfield, Calif.
“The event is absolutely worth the nominal expense for registration, hotel and travel. NAB Small Market Television Exchange is the best idea exchange venue I’ve attended. Our station is already developing revenue from ideas brought back from last year’s event, and we will quickly drive more revenue from new ideas this year.”
Mark Mendenhall, general sales manager, WECT Wilmington, N.C.
“For the past 12 years as probably the smallest market in attendance, I have taken away hundreds of thousands of dollars in ideas! If I can, you can too.”
Doug Pickrell, director of Television Sales, WHIZ-TV Zanesville, Ohio
“There is no other conference in the country that provides the positive ROI that the NAB Small Market Television Exchange provides. NAB maximizes our time and we still have a lot of fun!”
Barry Schumaier, general sales manager, KFYR-TV Bismarck, N.D.
“I loved the panels on the three key categories … auto, legal and medical. They provided great information. Thanks.”
Fred Steppe, general sales manager, WLTZ-TV Columbus, Ga.
