"Absolutely Augusta"
Beasley Broadcast Group’s Augusta, Ga., Vice President and Market Manager Kent Dunn, came up with the idea of sharing positive stories with the Augusta community through Beasley’s nine-station cluster. Sales Manager Mark Haddon took it a step further naming the project “Absolutely Augusta” and heading to the streets to find those willing to participate. The idea is to encourage local business to ask for support from area citizens by keeping dollars local. The mayor, commissioners, clergy, leading business leaders and others were welcomed to the studios where they cut PSAs talking about the many positive opportunities that can be found in Augusta. This grew into a promotion that was sold to like-minded businesses who also wanted to support good news, not the doom and gloom heard so prevalently in communities across America.

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