Join NAB and TVB members on Wednesday, October 14, 2009, for the next session in the Account Executive Sales Seminar Series. Susan Novicki, president of Morrison and Abraham, will present "Selling Automotive Aftermarket."

Morrison and Abraham has built its reputation on generating new revenue from non-traditional advertisers. They teach sellers how to find the opportunities, what to say to impress the decision makers and how to develop successful promotions. In this webcast, Susan Novicki will apply this expertise to the automotive aftermarket category. Susan’s presentation will be loaded with idea starters and success stories that will help you make the most of this growing advertising category.

This session will include:

• Success stories and idea starters
• Industry overview
• Types of companies including manufacturers, used car retailers, automotive aftermarket retailers
• Types of products and services
• Industry structure
• Dealer groups
• Trends and marketing consideration
• Landscaping - how to locate a decision maker

For only $150, your entire sales team can participate in this training, presented live from 4 - 5 p.m. (ET) on October 14. Participants also have the opportunity for live interaction with the presenter via email. An archive of the session is available for a full year. Click here for complete details and to register.

The partnership between NAB and TVB is an exclusive member benefit. Register today!