The Small Market Television Exchange program is full of additional new ideas that will help you attract new advertisers and generate new revenue. The program focuses on leadership strategies to strengthen your staff, and provides realistic, in the trenches ideas to attract advertisers from auto, health care and the legal communities to your air waves and Internet pages.

You won’t want to miss these sessions that will allow you to take fresh ideas home to your stations:

Building the Sales Team Training Model: Best Practices, Tools and Templates
Very few stations have formal training programs for the entry level career sales person. Adding to the problem, the department head has limited time to handle such an endeavor. The objective of this two-part program block is to provide senior sales managers with ideas and a management template to help them put their staff on a path for professional success and give them the ability to strengthen the station bottom line. Leading these important training sessions is Mark Gilbert, owner, Irrenatum Services.

The Approachable Sales Leader
“Hello, my name is Scott, the name tag guy.” You’ll be amazed how much you can learn from a guy who wears a name tag 24/7. You’ll walk away with tips to help you lead more wisely that are guaranteed to result in increased sales. Fact or fiction? The most effective way to capture a customer’s attention is to break is or her patterns. Scott Ginsberg, NametagTV, has the answers.

You Won’t Believe They Did That!!
Tom Ray, Executive Vice President of Jim Doyle & Associates, will pinpoint 10 of the common mistakes your AEs are repeating day after day. He will give you pointers on how to quickly correct these costly sales weaknesses.

Show Me the Money! Ad Category Sessions: Auto, Legal and Health Care
These advertising categories were selected as areas that are sources of revenue for all small market broadcasters. Each category will consist of a big picture overview by an industry insider, a panel of professionals sharing their insights and advice, and locally produced category spots that showcase stations’ clients.

Internet Exchange: Management Ideas
Did you know that within the small market television universe, approximately 188 broadcasters have Internet/new media responsibilities within their job descriptions? Reserve your space for this special session. There will be no speakers. You’ll share your first-hand experiences and knowledge with your small market brothers and sisters. Call this session priceless!

Beat the Clock: Internet Money Makers
The topic is Internet sales and marketing money makers. Experts will jump start this exchange by sharing their favorite revenue ideas. If you can share your money making idea in five minutes, you may win a prize.

Click here to see the full program and to register.