Producing sustainable revenue from digital platforms is of primary focus to many station managers and cultivating a large digital audience is a top priority of many station programmers across the country. The NAB Radio Show will feature multiple breakout sessions dedicated to all things digital as radio looks forward to what’s next.

For a complete list of conference sessions and to register, visit www.nabradioshow.com today.

How Radio Can Do Video Economically and Profitably
Wednesday, September 23, 9 - 10:15 a.m.
Featuring: John Potter, vice president and director of Radio Training Academy, RAB

Online video is the fastest growing ad medium in history. Advertisers are recognizing this dramatic growth and moving dollars to online “sight, sound and motion.” The Internet has created an opportunity for radio to distribute video and experience the higher CPPs and CPMs television has enjoyed over the years. Learn how to inexpensively create, package, present, close and distribute the many forms of video advertising for your local clients and prospects.

How to Use Twitter to Increase Your Station’s Ratings and Revenue
Wednesday, September 23, 10:30 - 11:45 a.m.
Featuring: Dan O’Day, president, The Dan O’Day Company

This isn't yet another of those sessions that tell you WHY you should use Twitter. Dan O'Day shows you HOW to begin using his own unique, innovative strategies and tactics as soon as you get home (or as soon as you get back to your hotel room).

Integrated Media Marketing: Leading Your Radio Sellers through the Transition
Wednesday, September 23, 1 - 2:15 p.m.
Featuring: Tom Bender, senior vice president and general manager, Greater Media Interactive Paul Blake, vice president of Sales, Greater Media Philadelphia Kelly Wallace, interactive manager, Greater Media Philadelphia Tiffany Brown, interactive manager, Renda Broadcasting

Broadcast, streaming, text messaging, online display advertising, mobile advertising, social media…a new breed of salesperson is needed to integrate product knowledge of multiple platforms and use superior sales skills to prepare and present recommendations to advertisers. Learn how to recruit new sellers, what you need to look for in prospective hires and how to train existing sales staff to deal with cross-platform selling.

Digital Best Practices for Radio
Thursday, September 24, 9 - 10:15 a.m.
Featuring: Daniel Anstandig, vice president and consultant, McVay Media

The old marketing model is dead. The old promotions model is dead. Daniel Anstandig will show you what leading companies are doing to change their approach and reach consumers using Interactive media. You’ll hear five key methods to producing a winning content strategy, four ways you are likely to lose audience and three immediate opportunities for broadcasters in the digital space. You’ll also learn successful sales campaign examples from large and small market stations. Everyone will take something away from this session.

HD Radio Initiatives: Today’s New Opportunities
Thursday, September 24, 9 - 10:15 a.m.
Featuring: Bob Struble, president and CEO, iBiquity Digital Javier Farfan, Marketing, TV, Video and Music Business, Microsoft Corporation Don Barros, director of Mobile Electronics, 6th Avenue Electronics Mark Turley, media director, Pittsburgh Penguins Jim Loftus, vice president and general manager, CBS Radio Philadelphia Peter Ferrara, president of Corporate Relations, HD Radio Alliance

Learn what you can do at your radio station to drive your HD Radio initiatives including; multi-casting programming, ROI and maximizing resources available to the entire industry. Come hear CEOs, manufacturers, automakers and radio stakeholders give you a fast-paced HD Radio update. The session will then be opened to questions and dialogue between the panel of presenters and the audience.

How to Make Money in the Digital Gold Rush
Friday, September 25, 10:30 - 11:45 a.m.
Featuring: Neal Schore, president and CEO, Triton Media Group Bill Freund, executive vice president, Triton Media Group Eric Ronning, president of Sales, TargetSpot Brian Benedik, president, Katz 360 Patrick Reynolds, chief marketing officer, Ando Media

Your station streams, your morning show podcasts, your promotions team uploads viral videos of remotes and night’s out on YouTube and everybody in the building including your salespeople and interns seem to be on Twitter. So why isn’t your bottom line a lot healthier? Learn how to consistently and effectively monetize your digital applications and inventory from a panel of proven digital luminaries.

Building an Audience with Twitter and Facebook – It’s Easier than You Think
Friday, September 25, 10:30 - 11:45 a.m.
Featuring: Joe Becker, group vice president and practice leader, DialogueMedia, MWWGroup Tom Webster, vice president, Strategy and Marketing, Edison Research Tricia Clarke-Stone, director – Integrated Sales, Emmis Interactive Mario Armstrong, CEO, Mario Armstrong Media, LLC

Twitter? Facebook? Follow? Fan? Is it all Tweet to you? This informative, accessible workshop on social media will provide you the basic skills and know how to get up and running. We’ll share success strategies that turn online outreach into increased audiences, and plans that convert Facebook fans and Twitter followers into avid listeners. So come join us and learn just what a fan page, a tweet and a smart, radio-centric social media strategy can do for you.

Digital: It can be Simple
Friday, September 25, 1:45 - 3 p.m.
Featuring: Vic Savelli, executive vice president, Archstream Media Josh Ray, vice president of Business Development, Spacial Audio Mike Glickenhaus, president and CEO, VMIX Media Inc. Chris Bell, president and CEO, Enticent Matt Feinberg, president, MattFeinbergMedia, Inc.

Building and activating your digital strategy can seem like a large, long, painstakingly unenviable task, but nothing could be farther from the truth. Learn what tools you’ll need to get started streaming, podcasting, mobile marketing, social networking, creating VIP Programs or even webcasting from a panel of active digital performers.

For a complete list of conference sessions, visit www.nabradioshow.com today!