Small market television broadcasters are among the best in bringing in local direct dollars. And small market television broadcasters know the place to find those sales ideas and strategies to strengthen their sales operations is the NAB Small Market Television Exchange.

The Small Market Television Exchange program offers new ideas that will help you attract new advertisers and generate new revenue. Conference sessions include:

Building the Sales Team Training Model: Best Practices, Tools and Templates
Mark Gilbert, owner of Irrenatum Services, will provide senior sales managers with ideas and a template to help put their staff on a path for professional success and strengthen their stations' bottom lines.

The Approachable Sales Leader
Scott Ginsberg wears a name tag 24/7. That’s why he’s called “the name tag guy.” He will give tips to help lead more wisely and that are guaranteed to result in increased sales.

You Won’t Believe They Did That!
Tom Ray, executive vice president of Jim Doyle & Associates, will pinpoint 10 of the common mistakes AEs are repeating day after day and give you pointers to quickly correct these costly sales weaknesses.

Show Me the Money!
Ad Category Sessions: Auto, Legal and Health Care
These three leading sources of revenue for small market broadcasters will be explored in-depth by an industry insider and a panel of professionals who will share their advice. Locally produced category spots will also be shared.

Internet Exchange: Management Ideas
Share your knowledge and experience on the Internet/new media space and learn from what your small market brothers and sisters are doing in this special roundtable discussion.

Click here to see the full program and to register.

Deadline August 31 – Enter the Small Market Money Makers Competition
It’s not too late to participate in the Small Market Money Makers Competition. Entries will be accepted through Monday, August 31. Competition participants have the opportunity to win great prizes. No entry fee or meeting registration is required to participate in the competition. For the entry form, go to www.nab.org/smallmarket/moneymakers.You can submit as many ideas as you want. The more ideas you enter, the better your chances of winning.

Deadline September 8 – Make Your Hotel Reservations Today
The conference will be held at the Hyatt Regency Hill Country Resort and Spa in San Antonio. For reservations, please call (210) 647-1234 and ask for the National Association of Broadcasters’ room block.

For complete conference details, click here.