No broadcasters know how to bring in the local direct dollars better than small market television broadcasters. And all small market television broadcasters know the place to find those sales ideas and strategies to strengthen their sales operations is the NAB Small Market Television Exchange.

The Small Market Television Exchange program offers new ideas that will help you attract new advertisers and generate new revenue. The program focuses on leadership strategies to strengthen your staff, and provides realistic, in the trenches ideas to attract advertisers from auto, health care and the legal communities to your airwaves and Internet pages. Click here to see the full program and to register.

Plus, it’s not too late to participate in the Small Market Money Makers Competition. Entries will be accepted through Monday, August 31. The judging committee will select the best 25 sales promotions received overall to compete as Toppers in the Best of the Best Sales Promotion Competition during the NAB Small Market Exchange.

The winner receives:

• A special trip for two to San Francisco and Napa Valley including
• Two round trip coach airline tickets to San Francisco
• Two nights accommodations at the Marriott Courtyard San Francisco Downtown Hotel
• Round trip transfers between the airport and the hotel
• Day excursion on the Napa Valley Wine Train with a Gourmet Lunch and wine tasting including transportation from San Francisco to the train
• Complimentary registration for the 2010 Small Market Television Exchange
• An award to take back to the station for bragging rights

No entry fee or meeting registration is required to participate in the competition. For the entry form, visit www.nab.org/smallmarket/moneymakers. You can submit as many ideas as you want. The more ideas you enter, the better your chances of winning.