No broadcaster knows how to bring in the local direct dollars better than small market television broadcasters. And all small market television broadcasters know the place to find those sales ideas and strategies to strengthen their sales operations is the NAB Small Market Television Exchange. If you’re responsible for generating revenue, “a recession is where you take from the scared and give to the bold” (Joe Calloway).

Join the bold and beautiful at the 2009 Exchange.

Get on the fast track for revenue. The A-train stops in San Antonio for the NAB Small Market Television Exchange from October 1-3. Your ticket entitles you to a three-day stay at the Hyatt Regency Hill Country Resort examining strategies and ideas that are guaranteed to generate passengers no less than $84,000.

As you board the train back to the station, your backpack will be filled with the Exchange DVD of the 25 winning sales promotions from the small market best-of-the-best competition; a CD containing more than 80 other money makers from this competition; a compilation DVD showing commercials from small market stations’ favorite clients; and – last but not least – the first playbook of station sales team development ideas and practices from small market broadcasters from across the country. And if that doesn’t make the Exchange the best buy in the industry, you can also attend the optional add-on sessions devoted to small market Internet revenue and management best practices held prior to kick off of the meeting. For further details, call NAB Television at (202) 429-5366 or click here.