For consumers who did not upgrade to digital television in time for the June 12 transition, NAB has produced a new radio spot directing them to call the national hotline for assistance.

The 30-second spot promotes the 1-888-CALL-FCC helpline run by the Federal Communications Commission, where live operators are standing by to answer consumer questions about upgrading to DTV. For more specific issues, operators are able to direct consumers to their local broadcasters or other community resources, such as walk-in help centers.

The spot, including script and live read copy, is available to all radio stations for download here.

Using radio to spread DTV messages will serve as a crucial lifeline for broadcast-only television households that lost reception after the June 12 transition.