On April 16, NAB, in conjunction with the Motion Picture Association of America and the National Cable and Telecommunications Association, updated the FCC about the television program ratings system, V-chip and their use by parents. The FCC had inquired about these issues as part of a report it must prepare for Congress on parental control technologies for video programming.

The three associations described the television industry's ongoing efforts to promote consistency in the rating of television programming; the industry’s significant efforts to educate parents about the ratings system and V-chip; and survey results demonstrating that parents regard the program ratings and V-chip as useful tools in managing their children’s television viewing. Our comments also discussed other available parental control technologies and argued that government intervention, in the form of a mandatory or uniform ratings system or technology mandates, would likely deter continued innovation and investment in new parental control technologies that apply to various platforms.