At this year’s NAB Show, America’s broadcasters and industry experts will discuss their marketing strategies on the nationwide switch to digital television (DTV), revealing some of the successes and lessons learned along the way. June 12 is the final deadline for full-power television stations in the U.S. to complete their transition to all-digital broadcasting. This informative session is designed for an international audience, particularly for attendees countries undergoing or planning a transition to DTV.

State of the DTV Transition in the U.S.
10 - 11 a.m. N238/240

Moderator: Jonathan Collegio, vice president, Digital Television Transition, NAB

Panelists

• William Cooperman, National Telecommunications and Information Administration
• Robert Ratcliffe, senior attorney, FCC Media Bureau
• Robert Schwartz, counsel, Consumer Electronics Retailers Coalition
• Mark Lloyd, Leadership Conference on Civil Rights
• Robert Stoddard, senior vice president, Communications and Public Affairs, National Cable and Telecommunications Association