Radio Heard Here – the comprehensive, multiplatform, multiyear campaign formed by a partnership between the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital Radio Alliance – has released eight new radio spots. Designed to air across all radio station formats, the spots underscore radio’s ubiquitous role in our everyday lives.
The spots are available to all radio stations at www.RadioHeardHere.com, and are intended to engage the 235 million Americans who listen to radio each week. There are also two Spanish language spots that emphasize radio’s strong bond with the Hispanic community.
In addition, Radio Heard Here is making available spots from the campaign’s "New Music” series – a collection of interviews featuring new artists expressing their affinity for radio. The first spots released feature new artist Caitlin Crosby whose first album, Flawz, debuts this spring on Blackledge Music.
“Radio’s accessibility, content diversity and personality make it an essential part of the weekly routine for 93 percent of Americans,” said David Rehr, president and CEO of NAB. “Each spot brings to life the different ways radio connects with 235 million weekly listeners.”
For more information about Radio Heard Here and to download and listen to the spots, please visit www.radioheardhere.com.