Last week the National Association of Broadcasters unveiled a new grassroots Web site, www.NoPerformanceTax.org, which will serve as the organization's newest advocacy tool in its effort to thwart a record-label led effort to charge radio stations a new fee for music aired free to listeners.

Among its resources, the grassroots Web site gives radio stations the ability to download, air and share radio spots opposing a performance tax. There are also an array of online banner ads for use on station Web sites and sample letters to members of Congress for individual use. The site provides users with background information on the performance tax issue, video clips from Congressional events, NAB news releases and news media coverage of the performance tax issue.

The front page of www.NoPerformanceTax.org boasts an interactive graphic made up of hundreds of gold and platinum albums on display in local radio stations across America. The album photos were collected by Jacob’s Media as part of its “Going for the Gold” campaign to showcase radio’s value to the record labels and artists. "Olympians aren't the only ones who bring home the gold," the Web site tells visitors. "Local radio stations provide billions of dollars in promotional value to artists and record labels. In appreciation, the record labels bestow upon radio stations 'gold' and 'platinum' albums to show their gratitude."

Station personnel needing a log-in to access material the Broadcaster Action Center area of the Web site should contact Maureen Walker at mwalker@nab.org.