The NAB Show in Las Vegas is two weeks away! Air fares are inexpensive and hotels have been dropping their rates so you can’t afford to miss this year’s Broadcast Management Conference. Within the conference are sessions designed for radio group owners, general managers, sales and new media managers who want to learn the ins and outs of every significant development facing radio today. The agenda is packed with can’t-miss sessions. You’ll also want to check out the Radio Luncheon for your chance to network with your peers, watch legendary sportscaster Vin Scully’s induction into the NAB Broadcasting Hall of Fame and hear the ten Crystal Radio Award winners announced.
Sunday, April 19
Building and Implementing an Effective Strategic Plan
Broadcasters are being forced to rethink their content, revenue and audience development strategies in order to adapt to an ever-changing landscape of technology and distribution channels. This session is designed to provide executives with the tools they need to set the right goals and objectives and translate them into an operational plan that the entire organization can execute successfully.
Keeping Your Team Engaged and Motivated in Challenging Times
This session will focus on the key leadership skills necessary for you and your team to survive – and even thrive – in this age of instability. We will identify strategies for communicating more effectively and keeping your team motivated and upbeat in these challenging times. What you as leaders can do to rekindle hope and trust in the face of a challenging business landscape will also be discussed.
Monday, April 20
Big Ideas from Small Places: Small Market Radio Idea Swap (Produced by RAB)
The hometowns may be small, but the home-grown ideas are big enough to help build your station revenues regardless of market size. Learn what works from some of the most successful small- and medium-market radio broadcasters – people for whom creativity, customer contact and persistence are the keys to prosperity.
Money-Making HD Radio Opportunities (Produced by RAB)
More listeners are exposed to more HD programming from more stations on more receivers offering more unique technological options and marketing enhancements as well as higher quality sound and more programming alternatives. Find out how this all translates to dollars in your pocket with this fast-paced overview of revenue opportunities for HD Radio stations.
When the Going Gets Tough in Broadcasting
Times are tough in broadcasting. With increasing competition, depressing daily economic headlines and shrinking marketing budgets, it can leave some immobilized and others dazed and confused – scrambling for short term answers. So what do you do when "the going gets tough?" The only answer is "the tough get going." We still have budgets to make, families to support and most importantly, clients in need of the marketing services that we offer to help them weather the economic storm!
Navigating My Radio Station Through the New FCC
Like the federal government, the radio industry is going through some major changes. Digital radio, the Internet, cell phones and other outlets offer vast opportunities for radio, while the FCC welcomes a new chairman and other new faces. This panel will focus on the intersection of the future of radio and the new regime at the FCC.
Digital Dollars: Where and How to Find Them (Produced by RAB)
Amid prolonged economic uncertainty and unprecedented technological and competitive change, the hunt is on for the synergistic combinations of media assets that will yield the strongest revenue results. Learn the strategies and tactics that are working today to develop digital dollars for radio broadcasters and competing media as well.
Reality Radio: Producing Videos for Your Web site
Learn how to create low-cost video entertainment for your station's Web site, as well as how to translate that entertainment into new revenue streams – all from the industry experts behind some of the largest U.S. radio brands' Internet video presence. Hear real-world success stories from both large and small markets, plus look to gain tangible information your station can put to use the moment you get back home.
Being Smarter in Even Tougher Times
Do drastic times demand drastic measures? Wrap up your day by exchanging creative ideas on how to keep everyone smiling while doing more with less. This is a great opportunity to test a theory, share a problem and offer a solution with your broadcasting colleagues from across the country. Experience will be your guide and ideas your motivator.
Tuesday, April 21
Going Green and Seeing Black
Learn how going green in 2009 can positively impact your bottom line and how broadcasters from markets countrywide have gone green and saved money.
Vertical Real Estate: Tall Towers Mean Tall Dollars
Should you lease your tower? Are you getting the fair share of the market from your tower assets? Is your tower business in good working order? Should you sell your tower and lease it back? What about the land your tower is built on? What are the legal, financial and operational issues you should consider? Learn your options and talk to the experts to see what works best for you.
New Ways to Make Budget in a Tough Economy (Produced by RAB)
If you're looking for real-world tips to help you increase your client base and your top line, and actionable steps you can take to reduce expenses and increase your bottom line, you'll be taking lots of notes in this fast-paced session featuring veteran broadcasters who have helped thousands of sellers and managers generate billions in revenues and profits.
Transforming Radio's Business Model with Multiple Revenue Streams
Some argue the next several years will see a relatively flat growth in advertising, so the game will become more of fighting for market share than trying to grow overall ad revenues. In order to grow your businesses, you must develop multiplatform strategies to diversify your business models and build multiple revenue streams. This is made tougher by the necessary response to the tight ad market in terms of budget cutting, employee reductions and less tolerance for risk taking. This panel will present revenue forecasts by media platform; best management practices and case studies to assist you in developing your own revenue growth strategies.
Radio Luncheon
Join us as we celebrate what's great about radio! We'll highlight radio's long-standing commitment to community service as we honor the 50 finalists and announce the 10 winners of this year's NAB Crystal Radio Awards. We'll also pay tribute to one of radio's legendary sportscasters, Vin Scully, by inducting him into the NAB Broadcasting Hall of Fame. And talk show host Dave Ramsey will share his insights into how to connect with your listeners during these financially troubled times.
Finding and Developing Your Next Generation of Sales Managers (Produced by RAB)
Whether the title is sales manager, director of sales or chief revenue officer, the mission remains the same: maximize revenue. What has changed irreversibly is the scope and definition of duties performed by the sales manager, and the skills and talents required to lead outstanding sellers to new levels of performance. Learn what you need in the next generation of sales managers, and where and how you'll find and retain all-star performers in this crucial position.
Digital Audience Growth Strategies
The first step in developing a strong interactive program for your media company is cultivating a digital audience. Learn how to grow your Web site traffic, audience database and provide valuable insight on tactics such as social networking and mobile marketing. This is a session for future-minded media companies, with an emphasis on building digital audience and revenue.
Time is running out! Register for the Broadcast Management today at www.nabshow.com.
