In this session you will discover why during these tough times your clients do not care about your "spots," only your "solutions." The intellectual capital that you provide matters as much as the media vehicle that you offer. You will also learn how to help your prospects and clients rise above the trend of commoditization by "increasing the value" rather than "decreasing the prices" of their products and services, which leads only to diminished margins. Winston Churchill once said that "during times of great uncertainty...always look for great opportunities." Now is that time!

Michael Guld, president of The Guld Resource Group, co-executive producer, MDTV ® and author of “The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar” will present “When the Going Gets Tough in Broadcasting” on Monday, April 20 room N238/240 of the Las Vegas Convention Center.

The session will focus on helping radio stations weather the current economic storm and take control of 2009 billing. Discover:

• How to survive and even thrive in what is expected to be one of the most challenging years in the history of broadcasting.
• How in tough times being a brilliant marketer can trump being a star salesperson.
• How to successfully prospect and position yourself (not just your station) and build loyalty in a crowded and increasingly skeptical marketplace.
• How to create "value based" marketing campaigns to increase your client's traffic without cutting prices.
• How the current "fear and uncertainty" can be used as a powerful trigger for you, your clients and their customers.
• What's working and what's not across the country (and lessons learned).

Don’t miss out on this and other broadcast management, sales, legal and new media sessions. Register for the Broadcast Management Conference today!

For a full list of Broadcast Management Conference sessions at the NAB Show, or to register, visit www.nabshow.com.