Jonathan Collegio, vice president of NAB’s billion-dollar effort to educate America about the digital television transition, is featured in the March 2, 2009 issue of PR Week.

A leading weekly magazine for the public relations and communications industry, PR Week profiled Collegio as part of its Newsmaker series featuring top leaders who are making waves in the industry. Collegio explained how NAB’s DTV campaign was designed like a political campaign, “with the transition as the candidate on Election Day and a campaign manager that would try to get the candidate to win.”

In addition to running a nationwide road show and speakers bureau, Collegio addressed the challenges of developing and coordinating messaging for the DTV Transition Coalition, a diverse group of 241 organizations.

The full article is available here (subscription required).