How can you increase your multimedia sales?

How do you make the best use of your time – especially when you're expected to do more with fewer resources and against today's economic challenges?

What are the qualities of the best and most successful sales people?

These questions will be answered in the final session of the special NAB-TVB Account Executive Sales Seminar Webcast on “Selling in a Difficult Economy.” Mike Blinder, author of Survival Selling Even in the Toughest Times, discusses what it takes to succeed today in media sales, regardless of experience or market size. He also provides practical tools for making the most of multimedia sales and cultivating new business categories.

The first two sessions in this special series offered timely, practical and effective survival selling tools. Those sessions are available in archive as follows:

Session 1 (available until January 2010)

• How to attack competitive categories
• Best bets for new advertising categories
• Non-traditional reach from the Web
• Ten proven ways to develop better relationships with your advertisers

Session 2 (available until February 2010)

• How to make an effective needs analysis
• Reading an advertiser's "tells"
• The art of hypnotic selling – making the customer think he has already bought
• Objections and conditions – knowing the difference and how to field them
• Tried and true closes that work

Each individual session in the series costs $150 per station. Stations can also purchase the entire series of three sessions for just $300. An archive will be available for a full year. Click here for complete details and to register.

The partnership between NAB and TVB is an exclusive member benefit. Register today!