What does it take to sell effectively in today’s challenging economy?

How can you help your sales team get its share of business when ad budgets are being cut?

Join NAB, TVB and Mike Blinder for this timely Account Executive Sales Seminar Series designed to help your team address these challenges and others. Blinder, author of Survival Selling Even in the Toughest Times, provides an overview of what it takes to succeed in media sales regardless of experience, market size or economic conditions. He also discusses how you can make the most of multimedia sales and cultivate new business categories, even in today's challenging environment. This is cost-effective training that will help your team generate improved results.

This special series launched January 7. Blinder discussed how to attack competitive categories, best bets for new advertising categories, non-traditional reach from the Web, 10 proven ways to develop better relationships with your advertisers and more.

If you missed the January 7 session, it's not too late to participate. An archive is available until January 2010. The next two sessions in this series are scheduled for February 4 and March 4 as follows:

Session 2: Needs Analysis, Effective Presentations and Closing
February 4, 2009, 4 - 5:30 p.m. Eastern Time

Session 3: Time Management, Multimedia and the Art of Sales
March 4, 2009, 4 - 5:30 p.m. Eastern Time

Both sessions will offer the opportunity for live interaction with Blinder.

Each individual session in the series is $150 per station. Or, stations can purchase the entire series of three sessions for just $300. Click here for complete details and to register.

The partnership between NAB and TVB is an exclusive member benefit. Register today!