What does it take to sell effectively in today’s challenging economy? How can your AEs begin to make up the shortfall in revenue projections driven by automotive and other key categories?

NAB and TVB announce a special Account Executive Sales Seminar Series, Selling in a Difficult Economy, featuring Mike Blinder, author of the recently published book, Survival Selling Even in the Toughest Times.

Blinder started his media sales career during the 1980s recession, and he was successful, eventually becoming sales manager for a group of radio stations. How? By applying survival skills and systems to help close business that he will share with you in this special three-part webcast series.

Blinder believes that the most successful sales people never lose sight of the basics. He provides an overview of what it takes to succeed in media sales, regardless of experience or market size. He also discusses how you can make the most of multimedia sales and cultivate new business categories.

Three special webcasts to help you make it through today's tough economic climate will be offered during the first quarter of 2009 as follows:

Session 1: The Basics, Prospecting New Business Categories and Instant B2B Rapport
January 7, 2009, 4 – 5 p.m. Eastern Time

Session 2: Needs Analysis, Effective Presentations and Closing
February 4, 2009, 4 – 5:30 p.m. Eastern Time

Session 3: Time Management, Multimedia and the Art of Sales
March 4, 2009, 4 – 5:30 p.m. Eastern Time

All three sessions will offer the opportunity for live interaction with Blinder.

Each individual session in the series is $150 per station. Or, stations can purchase the entire series of three sessions for just $300. An archive will be available for a full year. Click here for complete details and to register.

The partnership between NAB and TVB is an exclusive member benefit. Register today!