NAB and TVB announce a special Account Executive Sales Seminar Series - Selling in a Difficult Economy – featuring Mike Blinder, author of the recently published book, Survival Selling Even in the Toughest Times.

Blinder started his media sales career during the 1980s recession, and he was successful - eventually becoming sales manager for a group of radio stations. How? By applying the same skills and systems to help close business that he will share with you in this special three-part webcast series.

Blinder believes that the most successful sales people never lose sight of the basics. He provides an overview of what it takes to succeed in media sales, regardless of experience or market size. Three special webcasts will be offered during the first quarter of 2009 as follows:

Session 1 – January 7, 2009, 4 – 5 p.m. Eastern Time
The basics of what we sell
Prospecting new business
Getting in the door and establishing instant business to business rapport

Session 2 – February 4, 2009, 4 – 5:30 p.m. Eastern Time
Making an effective needs analysis
Making an effective presentation
Closing for more dollars

Session 3 – March 4, 2009, 4 – 5:30 p.m. Eastern Time
Managing your time to make more money
Review of the process of how multimedia sales plays a role
Having the qualities of the best salespeople

All three sessions will offer the opportunity for live interaction with Blinder.

Each individual session in the series is $150 per station. Or, stations can purchase the entire series of three sessions for just $300. An archive will be available for a full year. Click here for complete details and to register.

The partnership between NAB and TVB is an exclusive member benefit. Register today!