NAB will re-feed via satellite a new round of DTV Action television spots on Friday, December 19, at 1 p.m. (EST). The 14-minute feed contains 13 spots in English and six spots in Spanish, followed by a replay of all spots immediately after completion of the first run. A description of the content of this round is as follows:
- "Know It All," featuring two women talking about the importance of getting DTV converter box coupons now. This spot has two versions:
- Spot with an announcer tag that urges action before Christmas (Note: the Christmas version should be killed by December 25)
- Spot urges general action. (Note: this spot should run prominently in rotation through early January, but no later than January 9, 2009.)
- Syndicated spots by CBS/Paramount featuring the following syndicated programs:
"Entertainment Tonight"
"Inside Edition"
"Rachael Ray"
"Dr. Phil"
"The Doctors"
"The Insider"
"Judge Judy"
The standard definition feed will include:
- Fully produced 30-, 25/5-, 15-second "Know It All" spots (pre-Christmas)
- Fully produced 30-, 25/5-, 15-second "Know It All" spots (general)
- Spanish-language versions will follow full run of English versions
- Fully produced 25/5-second spots from CBS/Paramount
- Split-track audio
All spots are closed captioned. A format and timing sheet for these spots under the heading "December Action Spots," are available here. Scripts for the "Know It All" spots can be downloaded here.
Analog Feed:
Date: December 19, 2008
Time: 13:00-13:30 EST
Satellite: Galaxy 28 (C-Band)
Transponder: C15
Location: 89 degrees West
Uplink Frequency: 6225 H
Downlink Frequency: 4000 V
Polarity: Vertical
Audio: 6.2 / 6.8 - Stereo Full-Mix
For any technical problems during the feed, contact the master control room at (202) 408-3424. All details on satellite feeds are posted at www.dtvanswers.com/satellitefeed.
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