Join NAB and TVB members on Thursday, November 13, 2008, for the next session in the Account Executive Sales Seminar Series, "Selling to the Health Care Category," presented by Susan Novicki, president of Morrison and Abraham. National health spending is projected to grow at an annual rate of 7.3 percent reaching $3.1 trillion by 2012!

Morrison and Abraham provides media sales teams with the skills they need to create and sell fully integrated sales and marketing programs.

In this webcast, Novicki will apply her extensive consulting and training expertise to the rapidly growing health care category, discussing:

• Prospecting and research to identify the different segments within the health care industry that provide revenue opportunities.
• Current trends, top advertisers and other prospects.
• Identifying decision-makers and deciding who to call for your initial introduction to the company.
• Tips and real life examples for getting the decision-maker's attention.
• Idea starters and success stories within the health care category.

For only $150, your entire sales team can participate in this training to be presented live from 4 - 5 p.m. EST. Participants also have the opportunity for live interaction with the presenter via email. An archive of the session is available for a full year. Click here for complete details and to register.

The partnership between NAB and TVB is an exclusive member benefit. Register today!