 |
NAB Small Market Exchange - Three More Days to Register
Registration for the NAB Small Market Television Exchange, September 25-27 at the Hilton Tapatio Cliffs Resort in Phoenix, Ariz., is still open. This intense three-day gathering is for senior managers at stations in DMAs 70 and above. Research shows that for a travel expenditure of $1,800, the ideas from the Exchange generate an average of $84,000.
Participants will leave this year's meeting with answers and information on these topics:
Put Your Cards on the Table
Jim Hopes, president, Center for Sales Strategies
- How do you move the sales team into proactive new business development?
Campaigns and Spots: Staying on Message
Jeffrey Hedquist, Hedquist Productions
- How do you go beyond the needs analysis to define the creative direction of the commercial or campaign?
The Idea King
Irwin Pollack, Irwin Pollack Consulting
- Get great ideas for advertising in categories such as auto, legal, home improvement, medical, furniture, vacation/tourism, health care, pharmaceutical, financial, fast food and fuel/gas.
Ask the Doctors: Health Care Marketing
Panelists:
Emille Bertucci, administrator, Tri-County Eye Clinic, Biloxi, Miss.
Jarrod McNaughton, associate vice president, San Joaquin Community Hospital, Bakersfield, Calif.
Jack Moore, chief marketing officer, Cancer Treatment Centers of America, Arlington Heights, Ill.
Jeff Poltawsky, vice president, American Family Children's Hospital, Madison, Wis.
Darshan Shah, M.D., FACS, Bakersfield, Calif.
- Why should a doctor advertise?
- What are the hottest categories within health care and are there categories that should be avoided?
The Picture of Health
Michael Yardley, chair, Division of Public Affairs, Mayo Clinic
- Identify the changes and trends on the horizon for the health care industry.
Cable: Behind You/Before You
Robert Russo, vice president, director of Marketing, Katz Television Group
- Walk away with suggestions and statistics to help sales managers bring money back to local broadcast.
Mobile: A Macro View
Gary Arlen, Arlen Communications
- Understand how mobile video and services promise to alter the media landscape.
Mobile: A Micro View
Christine DiStadio, director of Digital Media, KHOU-TV
- Understand the demographics and lifestyles of the "heavy" mobile user.
- Gather tips and pointers for launching your station's mobile efforts.
- Identify marketing niches and revenue opportunities for broadcasters.
Emotional Intelligence and the Workplace
Michael Swita, founder, Colorful Communications
- Could neglecting this emotional component of a business relationship result in lost revenue?
For more program and schedule details, visit www.nab.org/smallmarket.
Return to The NAB Pulse Main Page
|
| |
|
