Learn how your station can attract tween, teen and young adult consumer groups during "Building the Next Generation of Listeners" at The NAB Radio Show in Austin, Texas.

Americ's youth are exposed to a plethora of media options on a daily basis and it's important to find out what tweens, teens and young adults are thinking to understand how best to reach them. Learn how your station can cultivate long-lasting relationships with them, both on-the-air and with your new media initiatives from Hot Sheet Editor and Zandl Group’s lead trend curator Anna D'Agrosa.

Overseeing the Hot Sheet and other custom research projects, D'Agrosa is immersed in the world of the under-30 consumer – from pop culture and fashion to shifts in their values and priorities.

"Building the Next Generation of Listeners" will take place on Thursday, September 18, from 2 - 3:15 p.m. in the Austin Convention Center as part of The NAB Radio Show's conference session program.

For a complete list of Radio Show sessions or to learn more about The NAB Radio Show, visit www.nabradioshow.com or register now!