Uncover the differences between what Portable People Meter (PPM) panelists say they listen to compared with their actual listening behavior as measured by PPM, and discover what it means for radio during “Real PPM Panelists Tell All,” presented by Coleman Insights at The NAB Radio Show.

In this groundbreaking study, Coleman Insights’ Jon Coleman, Warren Kurtzman and John Boyne will reveal their conversations with real PPM panelists about the stations they listen to and compare what participants said they listen to with their actual listening behavior as measured by PPM. The study will also reveal what it’s like to be an actual panelist, from the experience of carrying the meter to dealing with Arbitron.

Do people listen mostly to stations they choose, or are there stations they listen to that are not ones they would choose? Do they listen to some stations totally unaware of the exposure? Under what circumstances does this occur and why? Hear the results of the study firsthand Friday, September 19 from 10:30 – 11:45 a.m. at The NAB Radio Show in Austin.

For a complete list of Radio Show sessions or to learn more about The NAB Radio Show, visit www.nabradioshow.com and register now.

The NAB Radio Show Group Discount
Register eight at the full conference rate and bring two more for FREE! Only attendees from the same station, group or university are eligible for group discounts. Enter the code RFC in the special code field when you register. Don't miss this opportunity to bring the whole staff - register today!