Portable People Meter (PPM) is important to you whether you currently have the meter system or you use the diary. The NAB Radio Show will present two in-depth looks at PPM use. Whether you’re an owner, station manager, program or sales director, these sessions are sure to provide vital updates you can take home and share with your staff.

"This Just In…The Latest on PPM" will address all the PPM issues, including the current data and subsequent rollouts, as well as status reports from markets using PPM. Panelists scheduled to attend include Radio One's Doug Abernethy, Arbitron's Pierre Bouvard and WMMR-FM's Bill Weston. NRG Media's Chuck DuCoty will moderate the session.

"Hey, My Market May Never Get PPM" will address how PPM marketing has affected diary credibility in the silent majority of markets across America that will not conduct a PPM rollout in the foreseeable future. Panelists scheduled to attend include Katz Media Corporation's Gerry Boehme, Eastlan Resources' Mike Gould, Arbitron's Tom O'Sullivan and MCC Radio's Michael Osterhout. Dial Global's Steve Young will moderate the session.

For a complete list of Radio Show sessions or to learn more about The NAB Radio Show, visit www.nabradioshow.com and register now.

The NAB Radio Show Group Discount
Register eight at the full conference rate and bring two more for FREE! Only attendees from the same station, group or university are eligible for group discounts. Enter the code RFC in the special code field when you register. Don't miss this opportunity to bring the whole staff - register today!