The NAB Small Market Television Exchange will be held from September 25 -- 27 in Phoenix, Ariz. Maximizing your own potential – and the potential of those around you – is key to success and a strong bottom line. The program focuses on issues such as health care advertising, mobile and Internet sales opportunities, cable and promotional money makers from ad categories such as auto, furniture, pharmaceutical, fast food and tourism. In 2008, advertisers are looking for exactly what they were looking for in 1988 and in 1908. They want a measurable return on investment. The Exchange can help you accomplish this. Tough times call for proactive strategies. Click here for registration and program details. For questions, call NAB Television at (202) 429-5366 or email tvevents@nab.org.