Growing task lists and shrinking staffs, audience share, talent development and new media initiatives are all top-of-mind issues for today's program director. Hear from some of the best, and find out why the prognosis is positive in "The Big Picture: Group PDs Share Their View."
In "This Just In…The Latest on PPM," a panel will address all the PPM issues, including the current data and subsequent rollouts, as well as status reports from markets using PPM.
"Is Radio Listening Perception Truly Reality?" the groundbreaking study by Coleman Insights, will reveal conversations with real PPM panelists about the stations they listen to and compare what they say they listen to with their actual listening behavior as measured by PPM.
Armed with immediate impact information, "60 Ideas in 60 Minutes Plus 15 Ideas From You" will present highly creative ideas to take back to your station and use tomorrow, plus highlight other great ideas generated by attendees on site.
Stations across America will, for the foreseeable future, still be diary subscribers. How does the PPM marketing affect the diary credibility? Are non-diary-based rating reports rapidly becoming a feasible alternative? "Hey, My Market May Never Get PPM," will answer all your questions.
In "Content is King: How to Develop Your Talent" learn the secrets to developing talent on the fly, enhancing the emotional attachments between your stars and the audience, and why now, more than ever, the key to a successful station lies with your talent's ability to engage the audience.
America's youth are exposed at a very young age to a plethora of media options on a daily basis. Learn how your station can attract this growing consumer base, and more importantly, cultivate long-lasting relationships with them, both on the air and with your new media initiatives during "Building the Next Generation of Listeners."
As consumer awareness grows, programmers across America are faced with the challenge of turning their HD channels into revenue-generating entities. Find out ways to utilize your HD channels with "HD Radio: From Novelty to Viable Commodity."
For a complete list of sessions targeted to program directors, including "Podcasting: It's an On-Demand Audio World" and "Streaming Past the Competition," visit www.nabradioshow.com or register today.
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