Register today for the next session in the Account Executive Sales Seminar Series, "Selling Against Cable," to be presented by Susan Cuccinello and Jack Poor with the Television Bureau of Advertising (TVB) on Tuesday, July 15, 2008.

Cable is a fierce competitor, but TVB has the arguments and data to help keep cable in its place. The facts are on our side from a viewing, market coverage and efficiency standpoint. Hear how TVB can help you position your stations against this key competitor.

Susan Cuccinello, TVB's senior vice president of research, oversees TVB's media research and marketing research and development efforts. Susan will provide the facts, statistics and figures you need to build a compelling argument to advertise on local broadcast television rather than cable.

Jack Poor, TVB's vice president of marketing, calls on advertisers and agencies to sell the benefits of television's on-air and interactive platforms. Jack has 20 years of experience working for rep firms and he has also been a television account executive. Jack will give you the sales tools and ammunition you need to make your clients understand the benefits of local broadcast television over cable.

Registration includes an unlimited number of participants from your station and allows the flexibility for your station's participants to access the training from their own computers.

Registration includes access to the archived webcast for the full year following the live presentation. If your sales team isn't available on July 15, the archived webcast will be available 24 hours after the live presentation. You can still sign up to access the two webcasts presented earlier this year, "Outshining the Competition" and "Turning Prospects into Clients."

This partnership between NAB and TVB is an exclusive member benefit. Don't miss this invaluable training. Register today!