The Radio Advertising Bureau will be producing sales and marketing sessions at this year’s NAB Radio Show, September 17-19, Austin, Texas. Don’t miss the opportunity to join the discussions and explore ways to utilize this useful information as Radio looks to the future.

Much has been written about the synergistic value of Radio and the Internet. Steve Marx, CEO of The Center for Sales Strategy will show you the key steps to creating more value – for the advertiser and for yourself – from both your broadcast and your online assets during Making Radio and the Internet Really Work Together for Advertisers.

Selling Radio in a Challenging Economy will explore current economics, changing consumer attitudes, the opportunities and challenges of new media, how major advertisers build long-term brand share during economic downturns, plus how and why Radio traditionally outperforms other media during challenging economic times.

Sales organizations are beginning to realize that contentment with having groups of satisfied clients can lead to disaster. Satisfied clients are susceptible to the newest competitor, newest product or newest offer. Learn the differences between satisfaction and loyalty in Satisfied Customers Can Kill Your Business.

In Ten Things That Grabbed My Attention and What They Mean for Radio, Creative Animal™ Doug Harris will review the stories that made news in the last year, and how radio can apply the lessons learned from those stories to the pursuit of revenue and ratings.

Learn techniques for fast, easy and no-cost video production; where and how to display the video on your Web site; how to price your video advertising; and how to close the sale with advertisers in the largest and the smallest markets alike during Making Money with Video on Your Web site.

In How to Sell the Best Story Your Local Client Has Ever Heard, you’ll learn the secrets to modifying the behavior of your sales team so they willfully and enthusiastically ask for and get more long-term local direct business.

Monetizing Your Streaming will provide an in-depth look at where streaming media technology is heading, while focusing on tools to monetize your streaming media initiative.

For a complete list of Radio Show sessions, including 360 Solution for Multi-Cultural “Convergence,” and the Small Market Idea Swap: Great Presentations/Great Ideas, visit www.nabradioshow.com today.

Or, register now!