On Tuesday, June 3, 2008, the National Association of Broadcasters (NAB) and the National Black Church Initiative (NBCI), a coalition of 34,000 churches, will announce the national launch of a joint consumer outreach campaign to educate African-American communities about the transition to digital television (DTV).

In 2007, NAB and NBCI partnered to raise awareness among Washington, D.C., area residents by distributing educational literature and addressing local congregations about the transition.

By law, full-power television stations must switch to all-digital broadcasting on February 17, 2009. Minorities are among the most disproportionately affected populations by the transition.

WHAT: NAB and NBCI Press Conference

WHEN: Tuesday, June 3 at 11 a.m. (EDT)

WHERE: Nineteenth Street Baptist Church
4606 16th St. NW
Washington, D.C. 20011