Every day there are new Web sites earning attention from a station's listeners. How can your station keep up? And how do you produce unique content that keeps your listeners coming back, or even talking about your station's brand online? The NAB Show session "How to Activate Your Listeners Online," provided the following ten-step, how-to guide with all the answers.

"How to Activate Your Listeners Online," presented by Zach Braiker, president/founder, Refine+Focus, covered strategies radio station Web sites, both in the U.S. and abroad, are currently employing to become homepage worthy.

During the session, Braiker outlined his "Ten Recommendations in 2008 to Create a Digital Strategy and Activate Listeners Online." They are:

1. Reward listeners who participate with you on your Web site.
2. Reward listeners who connect to your station from where they live online.
3. Bring your online community together for offline events.
4. Keep content fresh.
5. Celebrate listeners' content.
6. Build a blogger advisory board.
7. Release content with context.
8. Tag to succeed in social networks.
9. Teach your listeners how to be great.
10. Harness the power of one thing.

Click here to view a full session summary of "How to Activate Your Listeners Online," including full descriptions of the ten recommendations listed above. Visit the NAB Store if you would like to purchase this session as part of the Broadcast Management Conference audio package. We also are offering free downloads of "Radio: New Technologies: New Revenues" and "Radio: How Traditional Media Can Survive, Monetize and Grow Profits in the Digital Age" on NAB365.