Register today for tomorrow's Account Executive Sales Seminar Series webcast - Turning Prospects into Clients - to be presented by Michael Guld on Tuesday, April 29, 2008.

Michael Guld is an author, speaker, trainer and marketer. Guld’s book, "The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar," has received tremendous reviews from across the country and has become recommended reading for many broadcast groups.

Guld will discuss how to most effectively:

• Gather valuable information on your clients
• Set ROI goals for your clients
• Calculate the lifetime value of your clients' customers
• Determine your clients' position in the "value scale"
• Create an equity position in the marketplace
• Craft a Unique Selling Proposition (USP)
• Promote your clients' "brand promise"

Registration includes an unlimited number of participants from your station and allows the flexibility for your station's participants to access the training from their own computers.

The webcasts continue to get strong reviews. Here are comments from a few participants:

"[January's presenter] Gail Kasper and NAB did a fantastic job! Easily one of the most concise, understandable, and useful seminars I have ever attended. My sales people immediately had something they could use in the field."
Ken Smith, General Sales Manager, KBMT-TV Beaumont, Texas, McKinnon Broadcasting

"I would definitely recommend this series to any sales department."
Roger Hess, Director of Sales, WTNH-TV New Haven, Conn., LIN Television

"We had everyone from 25-year pros to brand-new first day AE's at the seminar and each one of them said they found it to be informative and enlightening...I am looking forward to the next installment."
Peter James, Local Sales Manager, WPTZ, Plattsburgh, N.Y., Hearst-Argyle Television

Registration includes access to the archived webcast for the full year following the live presentation. If you missed Gail's presentation in January, or if your sales team isn't available for Tuesday's live presentation, webcasts are available on demand.

This partnership between NAB and TVB is an exclusive member benefit. Click here for more information.