Every day new Web sites are earning attention from a station's listeners. How can your station keep up? How do you produce unique content that keeps your listeners coming back, or even talking about your station’s brand online? The NAB Show session "How to Activate Your Listeners Online," is the how-to guide with all the answers.

"How to Activate Your Listeners Online," takes place on Tuesday, April 15 from 2:30-3:20 p.m. in room 239/241 of the Las Vegas Convention Center as part of the NAB Show's Radio Management Conference. Session presenter Zach Braiker, president and founder of Refine+Focus, will discuss what radio station Web sites are doing in different sized markets, both in the U.S. and abroad, to become "homepage worthy." He'll review the latest online trends in media for audience engagement, as well as introduce cutting edge consumer trends used to activate your listeners and turn your P1's into evangelists.

After this session, you will know how to improve your station's digital offering, run a better meeting about digital with your team and learn how to consistently improve the way you incorporate new media.

Don't miss out on this and other management, sales, legal and new media sessions. Register today!

For a full list of Radio Management Conference sessions at The NAB Show, or to register, visit www.nabshow.com.