Are your newscasts reliable, ethical and profitable? If your experience is from the sales side of broadcasting, this seminar for new GMs and GSMs on the GM track is a must.

"Making News: Broadcast Journalism for Non-News Executives" teaches general managers and general sales managers how to oversee an ethical, responsible and successful news division. Topics include branding, marketing, ethics, hiring your news director and increasing revenue with new media forms. The seminar will be March 25-26 in New York City just before the Television Bureau of Advertising's Annual Marketing Conference. Registration is $125 (conference meals and materials included). Eight fellowships are available to women and people of color to attend Making News. The fellowships include airfare, hotel and seminar registration.

For more information and to register online visit www.nabef.org.

Making News is presented by the NABEF and sponsored by the McCormick Tribune Foundation.