How can your station increase revenue with new technologies? What do the top radio managers do best? What does it take to sell radio in today's changing business environment? The Radio Advertising Bureau (RAB) will present sales and marketing sessions during the NAB Show's Broadcast Management Conference April 13 - 15 in Las Vegas, Nev.
In "New Technologies: New Revenues," learn how to emulate the success of some of the most innovative radio operators of our generation as you harness the possibilities of this decade's new media explosion.
"How Traditional Media Can Survive, Monetize And Grow Profits In The Digital Age," will detail why your station must offer integrated touchpoints that move the needle for advertisers and agencies. This session will also offer a step-by-step plan on how to survive, monetize and grow your radio profits in a digital age.
Hear the best new ideas from the best small-market thinkers in the no-holds-barred idea swap, "Big Moneymakers from Small Markets," or find out what strategies are building audiences and making money in other countries during
"What the World's Best Radio Managers Do Best."
Finally, a slowing economy, plus changes in the media landscape, represent new challenges for radio and the clients we serve. In "Selling Radio in a Changing Environment," explore current economics, changing consumer attitudes, the opportunities and challenges of new media and the tools you'll need to ensure success for you and your clients in 2008 and beyond.
For a full list of Radio Management Conference sessions at The NAB Show, or to register, visit www.nabshow.com
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