What is the right content-producing product for streaming? How do you meet your consumers' expectations online while leveraging the authority of your established brand? What are the new product and distribution methods consumers expect? Get the answers to these and many other questions during "Developing a Loyal at Work Audience with Streaming," a Radio Management Conference Session slated for Tuesday, April 15, at the NAB Show in Las Vegas, Nev.

Zach Brand, Director of NPR's Digital Media Division will lead this fast-paced fifty-minute streaming session where you'll learn the key differences between the home and office streaming users and how to avoid situations where users can’t, or worse won’t, go to your content during work.

Next, you'll learn how to make your station's streaming quantifiable, complete with a review of all the different reporting options. You'll gain an understanding of the difference between Web site and broadcast reporting standards, and you'll learn how you should be monitoring your success.

Finally, you'll learn how to create an encouraging environment for online listeners, one where users will be inclined to consume more of your content, on a more frequent basis. You'll come to understand the issue of "attention economics" on the Web, and what it means to your stream's survival.

Don't miss out on this and other management, sales, legal and new media sessions. Register today!

For a full list of Radio Management Conference sessions at The NAB Show, or to register, visit www.nabshow.com.